2020 – PR Wire

17 Dec 20

To BI-or-Not to BI?

Due to high levels of ‘competitive advantage seeking’ in the global and local markets, there is no doubt that Business Intelligence (BI) is vital for today’s companies to survive. Any given company’s competition too is busy collecting information on the trade the company is involved in. This leads to the point where businesses, especially operating […]

16 Dec 20

Inclusive Language at Workplace

Most companies heavily practice Diversity and Inclusion concepts within their workplaces. While I am grateful and appreciate your commitment, this is a quick note to double back and evaluate whether you are really, truly inclusive. Inclusive language assists us to show our respect to each other and build confidence in each and every individual to […]

08 Dec 20

How Intelligent are Your Communications?

Amex GBT -American Express Global Business Travel company- is a US based multinational travel and meetings programs management corporation based in Jersey City, New Jersey. Operating in nearly 120 countries it is one of the world’s largest business travel providers with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year […]

18 Nov 20

A Corporate Writer’s Mindset

Writing is a subjective affair and is often influenced by emotions, viewpoints and the world around us. However, we as writers need to be careful when presenting our ideas. The reason being readers interpret our piece of writing in different ways. The interpretations of ten readers might not be the same, so it is our […]

13 Nov 20

Creative Storytelling via Content Creation

Not so long ago, the job role of a writer was limited to obtaining information on a business or product or an event and write on the specific subject. However, this has changed over the course and today they are not mere writers but content creators or rather, story tellers. Today, the business editors in […]

03 Nov 20

Here’s why TikTok is the Next Big Marketing Idea in Sri Lanka

As a stubborn millenial I was quite against downloading TikTok as I didn’t want to be a stereotypical GenZer. However, after my friend taught me how to “Dougie”, I eventually did. I have now become an avid follower and user of TikTok, just not in the conventional sense. While I don’t create content, I follow […]

19 Oct 20

Why the youth matter in tackling global challenges!

The world has faced with unprecedented challenges such as climate change which is a dire threat to human existence. To make things worse, COVID 19 pandemic erupted forcing the entire world to a standstill and an inevitable economic recession. These global challenges have summoned the attention of each individual to rearguard action considering it as […]

12 Aug 20

Work from Home: The PR WIRE story

Many people struggled with bringing about solutions to the unforeseen global lockdowns owing to the Coronavirus pandemic. All businesses were looking for solutions to survive the phase before getting back on to profit mindsets. The secret ingredients which helped in making the perfect “success-pie” for the PR Wire Group of companies consisted of the basics, […]

11 Aug 20

Technology Trends To Look Out For

Disruptive technologies have emerged ever since the dawn of this century reeling from every corner of the world. These technologies have to date facilitated the lives of each and every individual and helped them outstretch beyond their limits. Thanks to the innovations, now cell phone is no longer an apparatus for mere calling purposes, now […]

10 Aug 20

ලෝක ජනමාධ්‍ය නිදහස් දිනය 2020: – බියෙන් හා පක්ෂපාතීත්වයෙන් තොර ජනමාධ්‍ය කලාවක්

ශොනෙල් පෙරේරා ලොව පුරා ජනමාධ්‍යවේදීන්ගේ අදහස් පළ කිරීමේ නිදහස හා සුරක්ෂිතතාව තහවුරු කිරීම උදෙසා මෙන්ම, ඔවුන්ගේ අදහස් ප්‍රකාශ කිරීමේ අයිතියට ලොව පුරා බලධාරීන් විසින් ගරු කිරීම සහතික කරනු වස්, අද දිනට යෙදෙන ලෝක ජනමාධ්‍ය නිදහස් දිනය ‘බියෙන් හා පක්ෂපාතීත්වයෙන් තොර ජනමාධ්‍ය කලාවක් ̓ මැයෙන්,‍් 27 වැනි වරටත් ලොව පුරා සැමරේ. ලොව අනෙකුත් සැමරුම් දින හා සසඳද්දී, […]

Year: 2020