Shehara Alahakoon

10 Nov 22

What kind of material is your ESG declaration made of?

ESG has grown to such a level, it’s now emerging as a measure of compliance. In being such a tool of compliance, ESG has created quite a stir among companies. Even the term ‘stir’ does not explain the high-stakes here. According to Ernst & Young, the ESG friendly fund flows projected by 2025- “Projected assets […]

07 Nov 22

Going in circles to define the Circular Economy

Definition of CE varies from author to author and finding an agreed definition is similar to going after a needle in a haystack. “As a matter of fact, the concept of a circular economy cannot be traced back to one single date or author, rather to different schools of thought..”- The Concept of Circular Economy: […]

03 Nov 22

When ESG meets Sunlight soap… going beyond the social license

While there are advantages in switching to ESG (such as being a good corporate citizen and attracting consumers), there are also real gains when ‘going ESG’. The real gains are tangible and measurable and takes the brand beyond the ‘good’ social license. Unilever, whose brands – Ben & Jerry’s, Vaseline etc- are household names, discovered […]

18 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part III)

Even though “Sustainability” has faced budget cuts, ESG did not suffer the same fate..in fact, increased budget allocations and investment for ESG is the trend. Investing in ESG has its own benefits for the organization. McKinsey says: “The overwhelming weight of accumulated research finds that companies that pay attention to environmental, social, and governance concerns […]

18 Jul 22

FUTUREPROOFING PUBLIC RELATIONS

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path to thefuture of PR, to some extent. Most nations have been affected by the COVID-19 pandemic and it is not unknown that the pandemic has […]

29 Jul 21

How Brands Contribute in Shaping the Future and Supporting Positive Change in terms of Sustainability

It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, uneven distribution of resources and natural disasters are no more stand alone concerns but affects all aspects of life around the world. Understanding the dire need of […]

22 Jun 21

Creating a Culture of Innovation

There are many cultures in organizations, but do they foster a culture of innovation? Now, this does not mean that the team members should come up with genius ideas to crack the Da Vinci Code every single day. Innovation is not rocket science. If a team member identifies a sizeable burning issue pertaining to the […]

10 May 21

Employee Experience and impact on Business Performance

Yes, you read it right – they do complement each other in many ways! Employee Experience considers the total experience that an employee has on their journey with your company – from onboarding, to employee engagement, performance management, wellbeing and interaction with systems and processes. Improving your Employee experience leads to a better employer brand, […]

14 Apr 21

Meeting after THE Meeting?

Do you have team members who nod their heads during a meeting in agreement with everything the majority says, all the while secretly having a meeting of their own in their heads? Do you have team members who stay back after a meeting to have another quick meeting with you to share their thoughts on […]

08 Mar 21

Empowering Women at The Workplace

‘Empower’, a word which carries a great weightage. We always talk about empowering women, especially at workplaces. My short experience of the past 7 years in the corporate world has made me realize, again and again, that empowering is not merely supporting a woman to rise up the career ladder. Yes, of course it is […]