Working with the media is an important element of the public relations profession. Public Relations seek to accumulate publicity that will build brand reputation to a client. As a majority of people regard media coverage as more legitimate than traditional advertising or promotional efforts, mass media is the favoured avenue for reaching out to the public.
Journalists and public relations specialists have a mutually beneficial connection, which is referred to as media relations. One of the most significant advantages of this relationship for journalists is the simple availability of story ideas and sources.
Public relations professionals gain from Media Relations in Sri Lanka since it provides a client with earned media publicity and promotion. They may reach a huge audience in a cost-effective manner by employing media as a promotional strategy. Receiving professional advice from media relations services will make the whole procedure clear-cut.