Like it or not, Influencer Marketing is here to stay. According to Influencer Marketing Hub’s “State of Influencer Marketing Benchmark Report 2022”, “a staggering 18,...
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The greatest challenge for the PR and Comms sector in the next twelve months is not that clients are unwilling to spend on PR. Not the ‘general economic conditions’. Not any re...
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We are in turbulent times. Climate emergencies, geopolitical conflicts churning well set supply chains and creating economic chaos, many segments of societies undergoing sudden unh...
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Did President Xi really ban Chinese influencers? A Chinese streamer shows local prawns to consumers through livestreaming at a port in Dongshanzhang village, East China’s Sha...
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Companies in sectors that are highly exposed and deemed to need PR spend the least on PR. Sectors that we believe are spending less on PR spend the highest. And 71% Fortune 500 com...
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In the previous article (The newest PR and Comms launchpad emerges), we realized ‘Polarisation’ to be the new factor of traction in PR and Comms. The USC Annenberg School of Co...
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As the world increasingly comes face to face with issues, conflicts, and wars, professionals in PR and Communications are called to engage on a new condition that is increasing in ...
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Edelman has released “Perspective on 2026-Tipping Points,” which portrays the emerging trends of 2026. Here’s a quick, ‘at a glance’ run-down of key...
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The Middle East crisis is impacting many industries and sub-sectors across the world, and it directly intertwines with PR, Communications, and Reputation Management (PRCRM) since P...
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(Article in the ‘2026 PR & Comms trends’ series) The adoption rate of generative AI by the general public appears to be taking off at warp speed in comparison to the adop...
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(Part II in the 2026 PR&Communication Trends Series) The marketing funnel is the catalyst that maps the transformation of an individual with general product awareness to becomi...
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