Our Culture

Diversity and Inclusion (DI) is all about nurturing and maintaining a culture of connectedness. Our team grows every day – individually and collectively – with a highly diversified set of dynamic go-getters. Their diverse experiences, aspirations, opinions, knowledge and innovative thinking have represented the culture and success of PR Wire in local and international platforms.

VIEW FULL DEI STATEMENT

February is known to be the Ethnic Equality Month.

We, at PR Wire Group thought that this would be the ideal time of the year to launch our brand-new logo of Diversity, Equality and Inclusion initiatives across the Group.

While PR Wire Group has always been firmly practicing DEI initiatives, we believe that we also need to create awareness amongst our valued external stakeholders on the importance of having a diverse set of team members, providing equal opportunities to all staff and ensuring that inclusivity is given priority when recruiting and throughout the employment.

This new logo is our first step in shouting out to the world that we all need and want to be authentic at our workplaces and we all should be given the freedom to be our true selves at work.

Our DEI logo consists of 5 individuals holding hands, merging in to each other. It depicts the unity and togetherness that we promote within the Group. These individuals are given 5 colours to highlight the differences in each of us and to reiterate the fact that no one is the exact equal of another. All have different opinions and behavioral patterns and we need to accept and respect all ideas and opinions generated by each other. While some of the individual colours have 2 shades, some are of one flat colour. This colour variation shines the light on the inclusive team members in our Group who we believe we are blessed to have with us. They show us every single day that there is so much more to life than we see and feel and, together, we can reach our full potential. Finally, the Wire Communication Consultancy’s Group logo in the middle of the DEI logo depicts that the Group wouldn’t have succeeded in becoming what it is today, without this wonderful diversified team, throughout the past 10 years and that the Group has a long way to go, together.

We have carefully chosen the colours of the individuals on the logo to depict the main DEI categories which exist at the Group. While Purple symbolizes Women Empowerment globally, we have broken the stereotype of Pink being the colour to resemble Women when we decided to showcase Gender Equality through Pink. Our Group is proud of nurturing the leaders of the next generation through great empowerment via our own senior generation which we have showcased via Yellow and Blue portrays the Support System and the Open-Door Policies, we have in place to ensure our team feels secure and heard within the workplace.

The word ‘D.E.P.I.C.T’ at the bottom of the logo represents (depicts!) the vast range of focus areas of our People Services related service offerings to our valued clientele, launched with the hope of enhancing Employee Experience across all industries that our client base represents.

Diversity, Equity, Purpose, Inclusion, Culture and Team – let’s all come together to DEPICT our commitment towards our team members.

This newly launched DEI logo is just our first step in creating awareness on this significant topic – stay tuned for more!