Blog – PR Wire

09 Feb 23

Using ChatGPT in Comms: Ask it to pick your influencers right…and take off!

Like it or not, Influencer Marketing is here to stay. According to Influencer Marketing Hub’s “State of Influencer Marketing Benchmark Report 2022”, “a staggering 18,900 firms offer or specialize in Influencer Marketing services” in 2021. Its RoI is sweet too: Every one dollar spent on influencer marketing earns more than five dollars. When it comes to […]

14 Jun 24

2023 Purpose Driven Brands study by Barkley’s

Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, led by Kansas City-based BarkleyOKRP, an independent creative idea company, brings forth pivotal findings reshaping our understanding of consumer behavior and brand engagement. Amidst global economic concerns, the study reveals a surprising trend: […]

05 Jun 24

Consumer Value and Purpose

In the wake of the pandemic, many brands found themselves on precarious ground, facing the chopping block of consumer preference. The seismic shifts in consumer behavior and priorities underscore a critical truth: survival in today’s market demands a profound alignment between brand purpose and individual values. Gone are the days when consumers passively accepted whatever […]

12 Mar 24

A message from the latest Sri Lankan PR industry survey

The Sri Lankan business sector appears to have come a long way in its use of Public Relations and Non-marketing / Sales Messaging. The businesses could stride much further by leveraging the tremendous values that the PR and communication industry packs. For the local PR industry on the other hand, time has come to clearly […]

12 Feb 24

Pandemic, some brands landed on the chopping block. Why?

There is no doubt that to survive in today’s market conditions, brands have to subscribe to a purpose that serves the personal values of consumers and in some cases, their habits. Individual consumer values mostly center around the social, environmental or cultural aspects while at times, the customer’s personality too plays a critical role in […]

27 Nov 23

Striving for Equity in Equal Pay for Equal Value Work

In the pursuit of a fair and just society, achieving gender equality stands as a paramount goal. One key battleground in this quest is the persistent issue of unequal pay for equal work. The principle of equal pay for work of equal value is a beacon guiding us toward a more equitable future. In this […]

09 Nov 23

Navigating the Roadblocks: Challenges and Solutions in Advancing Business Sustainability

In today’s world, sustainability has become more than just a buzzword, it’s a necessity. With growing environmental concerns and consumer demands for eco-friendly products and practices, businesses are under increasing pressure to improve their sustainability efforts. While many companies are making strides in this direction, several significant challenges hinder their progress. Here we will delve […]

22 Sep 23

Empowering Gender Equality: A Pathway to Sustainable Development

Gender equality is not just a matter of principle, it’s a fundamental human right and a cornerstone of sustainable development. In Module 1 of the UN Global Compact’s “Target Gender Equality” program, we delved into the foundations and frameworks that underpin the critical connection between gender equality and sustainable development. This module highlighted the significance […]

18 Sep 23

Embracing the Future – 7 Pioneering Leadership and Management Trends

As we find ourselves halfway through the year 2023, the world of leadership and management continues to evolve at a rapid pace. Let’s delve into seven trailblazing leadership and management trends that have taken center stage this year. We’ll also explore how forward- thinking companies are not just adapting but thriving in this dynamic environment. […]

24 Jul 23

Target flies into an unlikely marketplace and crash- lands packing a $10B loss in ten days. What are the lessons?

As pride month looms around the corner in the US, it’s the predicament of the seventh largest retailer Target (officially Target Corporation) that has become the latest siren call in a series of Brand martyrs on the altar of inclusivity. Target, the widely known retailer, is also well known for fashionable clothing. In keeping up […]

26 Jun 23

Empowering User Privacy: Advancing User Confidentiality in ChatGPT Systems

Welcome to the third and final article in our three-part blog series on ChatGPT and the critical issue of user confidentiality in the context of public relations (PR). In our previous articles, we spoke about the evolving landscape of AI ethics and responsible AI practices, and the potential threats to user confidentiality. In this final […]

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