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Market Research and Intelligence

At PR Wire, our market intelligence experts understand the pulse of the market and how it evolves. We analyse your demographic concerns, and how shifting economies can change your goals in no time.
If you are in search of gaining valuable insights to grow your company, one of the leading market research companies in Sri Lanka is eagerly waiting to be at your service with the use of market intelligence by compilation and reviewing of data on the markets in which it is based.
Our expertise in market research and intelligence transforms knowledge into power by obtaining deeper insight and perception of the industry or target demographic to ensure that the business remains ahead of the competition by using market analysis.
The market intelligence team at PR Wire provides you with a broader view of future sectors, customers, vendors, and related variables and will open up new possibilities to allow you leverage over the availability, cost, and efficiency of the supply chain.
As a dynamic market research company in Sri Lanka we specialize in reviewing macro and micro economic environments, identifying potential barriers to market entry, comparing competitor strategies while building your own robust route-to-market strategies and accommodating the latest tools to collect, analyze and interpret information that helps you make well-informed decisions. We provide you insights about new market opportunities, trends, and sentiments of the customers.

FAQ

Why is it important to obtain market research services in Sri Lanka to conduct market research and intelligence?

  • Accurate market research will help you in understanding your audience in detail and their needs and allows you to make changes to products and service offerings to better suit the requirements of the clientele. It keeps you up-to-date with your competitors' successes and failures, which can help inform your decisions.

  • Market research companies in Sri Lanka are extremely beneficial to your marketing plan because it provides crucial insights and information to the company. It can help you learn more about your customers and competition. Similarly, understanding the larger market environment might aid in the discovery of new business prospects.

What is the difference between market research and marketing research?

  • The distinction between market research and marketing research is a point of contention. The main distinction is that market research is concerned with market investigation. Marketing research, on the other hand, is focused on studying any marketing-related concerns. Market research companies in Sri Lanka delves at the needs, expenditure habits, wants and characteristics of the target market. It can also compare itself to the competitors as well as industry norms.

  • Marketing research encompasses the creation, development, positioning, and evolution of a product or service, as well as its expanding audience and branding - from brand awareness to brand equity.

  • Market intelligence research companies in Sri Lanka are of major significance as gathering market intelligence is an important aspect of creating effective plans for your company's success. It helps you stay focused, concentrates on your business goals, and gives you the insight you need to seek growth opportunities while minimizing risk.