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PR Wire Blog

19 Sep 25

What does the Sri Lankan consumer want?

By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?” Still, everyone would generally agree that Sri Lankans prefer Made in Sri Lanka rather than foreign-made products. A study published in March 2025, designed to investigate consumer […]
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21 Jul 25

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE?

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘dilemma tunnel’ of measuring impact of PR and Comms on the company’s bottom line…or at least, on getting ‘more leads.’ Measuring the impact of PR and communication outputs […]
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09 Apr 25

Beyond ESG’s ‘bureaucratic’ outlook: The allure of ‘sustainability’ to the markets  

Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay more for a product with sustainable packaging. A NielsenIQ study found that 78% of US consumers saying that a sustainable lifestyle is important to them. ESG’s beginning traces back to […]
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