Adiós to that Funnel!
(Part II in the 2026 PR&Communication Trends Series) The marketing funnel is the catalyst that maps the transformation of an individual with general product awareness to becomi...
Read More (Part II in the 2026 PR&Communication Trends Series) The marketing funnel is the catalyst that maps the transformation of an individual with general product awareness to becomi...
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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘...
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In today’s world, sustainability has become more than just a buzzword, it’s a necessity. With growing environmental concerns and consumer demands for eco-friendly products and ...
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Despite growing news consumption through social media, such a diversification is not without its pitfalls. The wide availability of free information has created its own monst...
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It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, uneven d...
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Often goes unnoticed, yet one of the biggest threats to the environment is plastic trash that gets collected in lakes, rivers, ocean and environment, causing dire threat to flora a...
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The world has faced with unprecedented challenges such as climate change which is a dire threat to human existence. To make things worse, COVID 19 pandemic erupted forcing the enti...
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