In the previous article (The newest PR and Comms launchpad emerges), we realized ‘Polarisation’ to be the new factor of traction in PR and Comms. The USC Annenberg School of Co...
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As the world increasingly comes face to face with issues, conflicts, and wars, professionals in PR and Communications are called to engage on a new condition that is increasing in ...
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(Article in the ‘2026 PR & Comms trends’ series) The adoption rate of generative AI by the general public appears to be taking off at warp speed in comparison to the adop...
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What’s in store for PR & Comms in 2026? (Part I) 2026 increasingly seems to be an unusual year. With a raging conflict in the Middle East that menaces global oil and gas su...
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In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
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The PR and Communications industry needs to work much more on diversity and integration of more professionals from various ethnic and social backgrounds. The Diversity Action Allia...
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What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘...
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Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in o...
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Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. Ho...
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