Climate Crisis – PR Wire

09 Jan 23

Sri Lanka’s vulnerability to climate change impacts

A country’s vulnerability to climate change can be found by the ND-GAIN Country Index (NDGCI). The World Bank highlights that Sri Lanka ranked 103 out of 181 countries in NDGCI in 2020. Sri Lanka is recognized as vulnerable to climate change impacts by the Bank. Sri Lanka’s weak ranking also implies that the country’s readiness […]

12 Aug 22

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]

14 Jul 22

The magical 72%

One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half which is equally crucial (if not more) in communicating this. If you have read the previous articles in the series, you may have guessed it already. The other half of the […]

12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train. A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]

01 Jul 22

Climate change messaging beyond the polar bear

What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locales, various social ideologies and diversity of communities bar us from taking that route. If the messaging to reach all/general public, commonly used concepts, identities […]

27 Jun 22

Messaging on a clear and present danger

Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — the global framework to mitigate the most dangerous impacts of climate change — are projected to be devastating.” – Edelman Given the vast scale […]

23 Jun 22

The most devastating crisis is here

When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute andimperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Organizations are equipped […]

20 Jun 22

Crises are Today’s norm

Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Crises spring up in a multitude of ways. They are diverse, each with its own nature that cannot be explained […]