Market Intelligence

03 Mar 21

Market Intelligence playbook opens with Research, not Search

As previously discussed, Market Intelligence (MI) is intelligence about the trade and industry a company is operating in and is unlike Business Intelligence which focuses on the company’s own processes. MI’s aim is to help the company grow. It is important to note that many companies use MI to provide context to its Business Intelligence […]

10 Feb 21

Kicking off Market Intelligence to score organizational goals

Organizational Goals (OG) measure the progress of various organizational KPIs or objectives over a period of time. The sales target of a product division could be categorized as a goal. The target to reduce flight delays in an airline (may be shown by a %) is an (operational) goal. OGs’ purpose is to give the […]

20 Jan 21

Four inputs that drive Market Intelligence

Market Intelligence (MI) is a process of identifying the Competitive Advantage of the Company with the support of Product Intelligence (PI), Customer Understanding (CU), Marketing Understanding (MU), Competitor Intelligence (CI) and Competitor Intelligence (CI). One of the key areas MI tries to uncover is the Competitive Advantage that the company has within its industry sector. […]

08 Jan 21

What is Market Intelligence?

Market Intelligence (MI) is intelligence about the trade and industry a company is operating and is unlike Business Intelligence which focuses on the company’s own processes. MI’s final aim is to help the company grow. It is important to note that many companies use MI to provide context to its Business Intelligence and therefore MI […]