Companies in sectors that are highly exposed and deemed to need PR spend the least on PR. Sectors that we believe are spending less on PR spend the highest. And 71% Fortune 500 com...
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In the previous article (The newest PR and Comms launchpad emerges), we realized ‘Polarisation’ to be the new factor of traction in PR and Comms. The USC Annenberg School of Co...
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AI has been exploding across the world and across many industries. The Public Relations and Communications sector is no exception. PR companies such as Golin and Stagwell have appo...
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In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
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What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
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By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?...
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We mostly decide to buy a brand based on its cost or quality, and less so on how much we “trust” it. “Brand Trust” used to be a less important factor when it came to purcha...
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As a new global turbulence brews amid Middle Eastern clashes, tariff wars and socio-political upheavals in the West, brands are expected to feel the pinch. It’s important for PR ...
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Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, l...
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