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Sep 25
Did you buy that pack of cheese for its cost, quality, or the trust in its brand?
We mostly decide to buy a brand based on its cost or quality, and less so on how much we “trust” it. “Brand Trust” used to be a less important factor when it came to purchase consideration. But not anymore. When the recent 2025 Edelman Trust Barometer – Special Report on Brand Trust asked respondents […]