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Business Intelligence

10 Mar 21

Should a brand conduct campaigns just because other brands are campaigning?

According to global communications firm Edelman, there is now a “trust problem” for almost all global brands. The 2020 Edelman Trust Barometer revels that this year, “trust” declined for ALL country brands surveyed across 17 economies. Unlike in previous years, Edelman Trust Barometer surveys in which some territories were seen sustaining trust on brands, brand […]
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17 Dec 20

To BI-or-Not to BI?

Due to high levels of ‘competitive advantage seeking’ in the global and local markets, there is no doubt that Business Intelligence (BI) is vital for today’s companies to survive. Any given company’s competition too is busy collecting information on the trade the company is involved in. This leads to the point where businesses, especially operating […]
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08 Dec 20

How Intelligent are Your Communications?

Amex GBT -American Express Global Business Travel company- is a US based multinational travel and meetings programs management corporation based in Jersey City, New Jersey. Operating in nearly 120 countries it is one of the world’s largest business travel providers with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year […]
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