Business & Strategy

24 Mar 21

PR can ride Integrated Comms to find that brand-gold

We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a great way for PR and Advertising to strategically mix their content to reap bigger results for the brand rather than going the solo, […]

10 Mar 21

Should a brand conduct campaigns just because other brands are campaigning?

According to global communications firm Edelman, there is now a “trust problem” for almost all global brands. The 2020 Edelman Trust Barometer revels that this year, “trust” declined for ALL country brands surveyed across 17 economies. Unlike in previous years, Edelman Trust Barometer surveys in which some territories were seen sustaining trust on brands, brand […]

03 Nov 20

Here’s why TikTok is the Next Big Marketing Idea in Sri Lanka

As a stubborn millenial I was quite against downloading TikTok as I didn’t want to be a stereotypical GenZer. However, after my friend taught me how to “Dougie”, I eventually did. I have now become an avid follower and user of TikTok, just not in the conventional sense. While I don’t create content, I follow […]

12 Aug 20

Work from Home: The PR WIRE story

Many people struggled with bringing about solutions to the unforeseen global lockdowns owing to the Coronavirus pandemic. All businesses were looking for solutions to survive the phase before getting back on to profit mindsets. The secret ingredients which helped in making the perfect “success-pie” for the PR Wire Group of companies consisted of the basics, […]

11 Aug 20

Technology Trends To Look Out For

Disruptive technologies have emerged ever since the dawn of this century reeling from every corner of the world. These technologies have to date facilitated the lives of each and every individual and helped them outstretch beyond their limits. Thanks to the innovations, now cell phone is no longer an apparatus for mere calling purposes, now […]

10 Aug 20

ලෝක ජනමාධ්‍ය නිදහස් දිනය 2020: – බියෙන් හා පක්ෂපාතීත්වයෙන් තොර ජනමාධ්‍ය කලාවක්

ශොනෙල් පෙරේරා ලොව පුරා ජනමාධ්‍යවේදීන්ගේ අදහස් පළ කිරීමේ නිදහස හා සුරක්ෂිතතාව තහවුරු කිරීම උදෙසා මෙන්ම, ඔවුන්ගේ අදහස් ප්‍රකාශ කිරීමේ අයිතියට ලොව පුරා බලධාරීන් විසින් ගරු කිරීම සහතික කරනු වස්, අද දිනට යෙදෙන ලෝක ජනමාධ්‍ය නිදහස් දිනය ‘බියෙන් හා පක්ෂපාතීත්වයෙන් තොර ජනමාධ්‍ය කලාවක් ̓ මැයෙන්,‍් 27 වැනි වරටත් ලොව පුරා සැමරේ. ලොව අනෙකුත් සැමරුම් දින හා සසඳද්දී, […]