Climate Change

26 Aug 22

Climate change messaging the wrong way

Joseph Thavaraja
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Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

12 Aug 22

When the audience loses trust…

Ashan Kumar
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Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]