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Joseph Thavaraja Comments(0) August 26, 2022

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done w...

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Ashan Kumar Comments(0) August 12, 2022

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if th...

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