PR Wire

Building the Next Generation of Communipreneurs

At PR Wire, we are more than just a company; we are a community of visionaries dedicated to driving transformation. Our focus remains on fostering the next generation of communipreneurs who will redefine the landscape of communication. Through a confluence of traditional and digital PR, ongoing media relations, influence relations, reputation building, brand positioning, crisis management, and more, we empower our clientele to navigate the ever-evolving world of PR seamlessly.
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Ashan Kumar Comments(0) August 12, 2022

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if th...

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Ashan Kumar Comments(0) July 14, 2022

The magical 72%

One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting.  There’s that missing half wh...

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Joseph Thavaraja Comments(0) July 12, 2022

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bul...

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Krishanthi Dhayalan Comments(0) June 27, 2022

Messaging on a clear and present danger

Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — th...

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Ashan Kumar Comments(0) June 23, 2022

The most devastating crisis is here

When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event...

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Ashan Kumar Comments(0) June 20, 2022

Crises are Today’s norm

Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitabili...

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