Public Relations

07 Oct 25

The PR industry and diversity.

The PR and Communications industry needs to work much more on diversity and integration of more professionals from various ethnic and social backgrounds. The Diversity Action Alliance (DAA), in its Race and Ethnicity in Public Relations and Communications Benchmark Annual Report (May 2025) said that the British and American sectors of the industry, “there is […]

26 Sep 25

Outlook for PR’s future growth is bright with a huge 74% positive vote!

What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communications Report “Mind the Gap,” released by USC Annenberg Center for Public Relations (released March 2025), packs interesting answers. The tenth edition of USC Annenberg’s […]

21 Jul 25

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE?

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘dilemma tunnel’ of measuring impact of PR and Comms on the company’s bottom line…or at least, on getting ‘more leads.’ Measuring the impact of PR and communication outputs […]

02 Jun 23

Earned Challenge

Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in obtaining such coverage while highlighting the value of earned media. Additionally, we discuss the ways PR can enhance corporate writing efforts, offering alternative options and managing expectations. Setting Realistic Expectations:Educate clients […]

08 May 23

Managing Client Expectations in Sri Lanka’s Media Landscape: A Guide for PR Professionals

Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. However, by focusing on a few key strategies, PR experts can help their clients develop effective media plans that reach and engage their target audiences. Be Honest About the Challenges of […]

27 Apr 23

How to communicate your Challenges in PR?

We take a look at a subject which is closer to our hearts in the coming weeks. As PR professionals we do face many challenges, this is an effort in understanding and putting together a checklist for all the shepherds in Corporate Communication industry. Public Relations (PR) is a strategic communication process that involves building […]

24 Oct 22

Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy. Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]

18 Jul 22

FUTUREPROOFING PUBLIC RELATIONS

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path to thefuture of PR, to some extent. Most nations have been affected by the COVID-19 pandemic and it is not unknown that the pandemic has […]