The humble Press Release returns to PR’s centre stage!
In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
Read More In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
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The PR and Communications industry needs to work much more on diversity and integration of more professionals from various ethnic and social backgrounds. The Diversity Action Allia...
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What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘...
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Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in o...
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Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. Ho...
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We take a look at a subject which is closer to our hearts in the coming weeks. As PR professionals we do face many challenges, this is an effort in understanding and putting togeth...
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Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on system...
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Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path ...
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