Uncategorized – PR Wire

09 Sep 24

Beyond ESG’s ‘bureaucratic’ outlook: The allure of ‘sustainability’ to the markets

Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay more for a product with sustainable packaging. A NielsenIQ study found that 78% of US consumers saying that a sustainable lifestyle important to them. ESG’s beginning traces back to a […]

13 Aug 24

Employees Ranked as Top Stakeholders in APAC PR Survey

The “Reputation: APAC Perspectives Report 2024” survey by the world’s largest professional PR body, the Public Relations and Communications Association (PRCA), highlights important perspectives from the regional PR industry. The study was administered among the APAC region’s communications, public relations, and public affairs professionals. The respondents were polled on many aspects. Though the survey was […]

05 Jun 24

Consumer Value and Purpose

In the wake of the pandemic, many brands found themselves on precarious ground, facing the chopping block of consumer preference. The seismic shifts in consumer behavior and priorities underscore a critical truth: survival in today’s market demands a profound alignment between brand purpose and individual values. Gone are the days when consumers passively accepted whatever […]

09 Nov 23

Navigating the Roadblocks: Challenges and Solutions in Advancing Business Sustainability

In today’s world, sustainability has become more than just a buzzword, it’s a necessity. With growing environmental concerns and consumer demands for eco-friendly products and practices, businesses are under increasing pressure to improve their sustainability efforts. While many companies are making strides in this direction, several significant challenges hinder their progress. Here we will delve […]

19 Jun 23

Understanding the “Retain”er

When it comes to Public Relations (PR), establishing a clear understanding between the consultancy and the client is crucial. One popular billing method in the PR industry is the retainer model, which involves charging a fixed fee each month for a specific set of services or hours. By transparently explaining the retainer model, both parties […]

04 Jan 23

The “Governance Materiality”

The governance materiality pillar focuses on shareholder’s rights, board diversity, executive compensation, alignment of compensation to company’s sustainability performance, and “matters of corporate behavior” such as anti-competitive practices and corruption. It should be noted that some Companies may interchangeably use “Governance Materiality” along the lines of CSR. If the Board does not support governance materiality, […]