Boosting Brand Authenticity amid a raging Pandemic
Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up pe...
Read More Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up pe...
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Yes, you read it right – they do complement each other in many ways! Employee Experience considers the total experience that an employee has on their journey with your company &#...
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Business Intelligence (BI) and Big Data have become very valuable commodities in today’s business world. Thomas C. Redman known as the “Data Doc” famously said: “Where ther...
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Value means many things for many stakeholders of a business. For a shareholder, the price appreciation of his share portfolio is of ‘value’, for a logistics department of the s...
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Do you have team members who nod their heads during a meeting in agreement with everything the majority says, all the while secretly having a meeting of their own in their heads? D...
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According to Edelman Earned Brand Study, 50% of consumers across 14 major markets-including the US, the UK, China, India, Brazil, Germany, and Japan-are belief-driven buyers. Anoth...
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We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a gr...
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Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization ...
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