Employees are the biggest asset for any company. It is undisputed that a lot depends on the employer-employee relationship and companies with good employee engagement initiatives a...
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Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up pe...
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Yes, you read it right – they do complement each other in many ways! Employee Experience considers the total experience that an employee has on their journey with your company &#...
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Business Intelligence (BI) and Big Data have become very valuable commodities in today’s business world. Thomas C. Redman known as the “Data Doc” famously said: “Where ther...
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Value means many things for many stakeholders of a business. For a shareholder, the price appreciation of his share portfolio is of ‘value’, for a logistics department of the s...
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Do you have team members who nod their heads during a meeting in agreement with everything the majority says, all the while secretly having a meeting of their own in their heads? D...
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According to Edelman Earned Brand Study, 50% of consumers across 14 major markets-including the US, the UK, China, India, Brazil, Germany, and Japan-are belief-driven buyers. Anoth...
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We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a gr...
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