FUTUREPROOFING PUBLIC RELATIONS
Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path ...
Read More Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path ...
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One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half wh...
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Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bul...
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What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locale...
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Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — th...
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When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event...
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Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitabili...
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Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen i...
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Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insig...
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With everything that’s been going on in the world with the Covid-19 pandemic, we might haveforgotten that climate change is still an ongoing fight. Due to climate change outcomes...
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