Influencer Marketing

09 Feb 23

Using ChatGPT in Comms: Ask it to pick your influencers right…and take off!

Like it or not, Influencer Marketing is here to stay. According to Influencer Marketing Hub’s “State of Influencer Marketing Benchmark Report 2022”, “a staggering 18,900 firms offer or specialize in Influencer Marketing services” in 2021. Its RoI is sweet too: Every one dollar spent on influencer marketing earns more than five dollars. When it comes to […]

29 Aug 22

The marketing strategy where there are no handbooks

The digital native generations, especially Gen-Z, are big on online and social media. That, in a way, could be said as a birth right of theirs as they started with these platforms since Day 1 of their birth. World Economic Forum estimates that Gen Z spends (average) 2 hours and 55 minutes per day on […]

09 Jul 21

Find the best Influencer Marketing strategies with the help of PR

Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of the curve with digitalisation. When it comes to influencer marketing, it is an indispensable aspect […]