PR WirePR WirePR Wire
(+94) 77 371 4892
Sri Lanka
PR WirePR WirePR Wire

Month: June 2022

Messaging on a clear and present danger

Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — the global framework to mitigate the most dangerous impacts of climate change — are projected to be devastating.” – Edelman Given the vast scale […]
Read More

The most devastating crisis is here

When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute andimperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Organizations are equipped […]
Read More

Crises are Today’s norm

Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Crises spring up in a multitude of ways. They are diverse, each with its own nature that cannot be explained […]
Read More

News and Social Media

Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen in some countries that have been badly affected by the crisis. It is also higher in people whose lives have been directly impacted, but on average across […]
Read More

Pods in Sri Lanka

Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insights involving 3000 respondents aged 16-39 in eight APAC countries on perceptions of radio, music, and their general audio consumption habits highlighted the adoption […]
Read More