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Month: July 2022

27 Jul 22

A Pandemic Unleashed by Social Media

Despite growing news consumption through social media, such a diversification is not without its pitfalls.  The wide availability of free information has created its own monster; a global fake news and misinformation culture. The government of United Kingdom defines fake news as: “The deliberate creation and sharing of false or manipulated information that is intended […]
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18 Jul 22

FUTUREPROOFING PUBLIC RELATIONS

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path to thefuture of PR, to some extent. Most nations have been affected by the COVID-19 pandemic and it is not unknown that the pandemic has […]
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14 Jul 22

The magical 72%

One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting.  There’s that missing half which is equally crucial (if not more) in communicating this. If you have read the previous articles in the series, you may have guessed it already.  The other half of the […]
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12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train.  A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]
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01 Jul 22

Climate change messaging beyond the polar bear

What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locales, various social ideologies and diversity of communities bar us from taking that route. If the messaging to reach all/general public, commonly used concepts, identities […]
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