‘Media relations’ no longer an industry priority?
The latest Muck Rack’s ‘State of AI in PR’ report –the third in the series-has a newsflash for the PR and Comms industry: PR priorities have changed unprecedentedly. The Mu...
Read More The latest Muck Rack’s ‘State of AI in PR’ report –the third in the series-has a newsflash for the PR and Comms industry: PR priorities have changed unprecedentedly. The Mu...
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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘...
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As a new global turbulence brews amid Middle Eastern clashes, tariff wars and socio-political upheavals in the West, brands are expected to feel the pinch. It’s important for PR ...
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Despite 2024 leaving a bad taste for DEI with several leading companies distancing from it, and 2025 is forecast as a gloomy year, many other adherents have not distanced themselve...
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Despite 2024 feeling rather bad for DEI (a trend that began in 2020) and 2025 appearing to be not much different, it would be premature to conclude that DEI is turning out to be an...
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Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay...
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58% of Forbes 2000 companies’ climate policy “at odds with net zero goals” Greenwashing is a major challenge in ESG reporting. Greenwashing is when a brand/company shows ...
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Costco’s battle to preserve its DEI policies against a backlash has been overwhelmingly supported by company shareholders as they approved the DEI policy on January 23. AP report...
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The well-known tech giant Apple has bravely defended a shareholder proposal from National Center for Public Policy Research (NCPPR), which called to abolish Apple’s DEI policies....
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Costco, the world’s largest retailer of beef, poultry, organic produce, and wine (as of August 2024) has become the latest global brand to brave an anti-DEI onslaught. Costco...
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