Listen, listen..and listen!
PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
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PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
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The greatest challenge for the PR and Comms sector in the next twelve months is not that clients are unwilling to spend on PR. Not the ‘general economic conditions’. Not any re...
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We are in turbulent times. Climate emergencies, geopolitical conflicts churning well set supply chains and creating economic chaos, many segments of societies undergoing sudden unh...
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Companies in sectors that are highly exposed and deemed to need PR spend the least on PR. Sectors that we believe are spending less on PR spend the highest. And 71% Fortune 500 com...
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(Article in the ‘2026 PR & Comms trends’ series) The adoption rate of generative AI by the general public appears to be taking off at warp speed in comparison to the adop...
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