We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2...
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Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done w...
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“On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes…” – searchenginejournal.com With today’s widespread ...
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Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstr...
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Despite growing news consumption through social media, such a diversification is not without its pitfalls. The wide availability of free information has created its own monst...
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Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bul...
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Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen i...
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Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insig...
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Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcast...
Read MoreAs we have seen, newsletters go on to garner higher rates of RoI. For a brand / institution, why are newsletters so much more effective than many other channels? Substack, perhaps ...
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