New Content Trends: The Podcast
Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcast...
Read More Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcast...
Read MoreAs we have seen, newsletters go on to garner higher rates of RoI. For a brand / institution, why are newsletters so much more effective than many other channels? Substack, perhaps ...
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Note: The below is written based on the insights gathered during the FITIS – ICTA online Webinar held on the 17th of June 2021. 𝑻𝒀𝑷𝑬𝑺 𝑶𝑭 𝑫𝑨𝑻𝑨...
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Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up pe...
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Business Intelligence (BI) and Big Data have become very valuable commodities in today’s business world. Thomas C. Redman known as the “Data Doc” famously said: “Where ther...
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Value means many things for many stakeholders of a business. For a shareholder, the price appreciation of his share portfolio is of ‘value’, for a logistics department of the s...
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According to Edelman Earned Brand Study, 50% of consumers across 14 major markets-including the US, the UK, China, India, Brazil, Germany, and Japan-are belief-driven buyers. Anoth...
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We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a gr...
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Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization ...
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