New Normal: The Virtual Revolution

22 Aug 22

From Millennials to Zillennials to Gen Z

Anjuu Bakshani
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According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter. Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers. TV news, for instance is ‘periodic’ – in that, one needs to wait […]

22 Jul 21

Virtual Press Conferences as an ideal alternative during the pandemic and beyond

Vidura Prabath
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Press Conferences are an integral part of the PR took kit and are considered as one of the most effective ways to communicate a news. Closely knitted to the PR sphere, Press Conferences have been around since a long time. Traditional Press Conferences are being held in person, inviting Media personnel to a face-to-face interaction. […]