Like it or not, Influencer Marketing is here to stay. According to Influencer Marketing Hub’s “State of Influencer Marketing Benchmark Report 2022”, “a staggering 18,...
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The PR and Communications industry needs to work much more on diversity and integration of more professionals from various ethnic and social backgrounds. The Diversity Action Allia...
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What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
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By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?...
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We mostly decide to buy a brand based on its cost or quality, and less so on how much we “trust” it. “Brand Trust” used to be a less important factor when it came to purcha...
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The latest Muck Rack’s ‘State of AI in PR’ report –the third in the series-has a newsflash for the PR and Comms industry: PR priorities have changed unprecedentedly. The Mu...
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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘...
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As a new global turbulence brews amid Middle Eastern clashes, tariff wars and socio-political upheavals in the West, brands are expected to feel the pinch. It’s important for PR ...
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Despite 2024 leaving a bad taste for DEI with several leading companies distancing from it, and 2025 is forecast as a gloomy year, many other adherents have not distanced themselve...
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Despite 2024 feeling rather bad for DEI (a trend that began in 2020) and 2025 appearing to be not much different, it would be premature to conclude that DEI is turning out to be an...
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Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay...
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