Costco’s defiant stand on DEI
Costco, the world’s largest retailer of beef, poultry, organic produce, and wine (as of August 2024) has become the latest global brand to brave an anti-DEI onslaught. Costco...
Read More Costco, the world’s largest retailer of beef, poultry, organic produce, and wine (as of August 2024) has become the latest global brand to brave an anti-DEI onslaught. Costco...
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The year 2024 was rather bad for DEI. A slew of big brands – John Deere, Jack Daniels, Black & Decker, Ford, Toyota, Zoom and even Walmart – distanced DEI from thei...
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In a three month period in 2024, the management consulting company Roland Berger surveyed managers and employees at 158 international companies to see how ESG requirements are bein...
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In a three month period in 2024, the management consulting company Roland Berger surveyed managers and employees at 158 international companies to see how ESG requirements are bein...
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Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay...
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Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, l...
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The Sri Lankan business sector appears to have come a long way in its use of Public Relations and Non-marketing / Sales Messaging. The businesses could stride much further by lever...
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There is no doubt that to survive in today’s market conditions, brands have to subscribe to a purpose that serves the personal values of consumers and in some cases, their habits...
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In the pursuit of a fair and just society, achieving gender equality stands as a paramount goal. One key battleground in this quest is the persistent issue of unequal pay for equal...
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In today’s world, sustainability has become more than just a buzzword, it’s a necessity. With growing environmental concerns and consumer demands for eco-friendly products and ...
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