A type of ‘washing’ that does not clean the brand…
58% of Forbes 2000 companies’ climate policy “at odds with net zero goals” Greenwashing is a major challenge in ESG reporting. Greenwashing is when a brand/company shows ...
Read More 58% of Forbes 2000 companies’ climate policy “at odds with net zero goals” Greenwashing is a major challenge in ESG reporting. Greenwashing is when a brand/company shows ...
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Costco’s battle to preserve its DEI policies against a backlash has been overwhelmingly supported by company shareholders as they approved the DEI policy on January 23. AP report...
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The well-known tech giant Apple has bravely defended a shareholder proposal from National Center for Public Policy Research (NCPPR), which called to abolish Apple’s DEI policies....
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Costco, the world’s largest retailer of beef, poultry, organic produce, and wine (as of August 2024) has become the latest global brand to brave an anti-DEI onslaught. Costco...
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The year 2024 was rather bad for DEI. A slew of big brands – John Deere, Jack Daniels, Black & Decker, Ford, Toyota, Zoom and even Walmart – distanced DEI from thei...
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In a three month period in 2024, the management consulting company Roland Berger surveyed managers and employees at 158 international companies to see how ESG requirements are bein...
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In a three month period in 2024, the management consulting company Roland Berger surveyed managers and employees at 158 international companies to see how ESG requirements are bein...
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Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay...
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Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, l...
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The Sri Lankan business sector appears to have come a long way in its use of Public Relations and Non-marketing / Sales Messaging. The businesses could stride much further by lever...
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