Zeroing in on Net Zero
Several approaches are proposed to mitigate Climate Change. Increasing environment friendly actions and investment, reducing fossil fuel consumption, manufacturing low carbon items...
Read More Several approaches are proposed to mitigate Climate Change. Increasing environment friendly actions and investment, reducing fossil fuel consumption, manufacturing low carbon items...
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The digital native generations, especially Gen-Z, are big on online and social media. That, in a way, could be said as a birth right of theirs as they started with these platforms ...
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Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done w...
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According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter. Advertisers realised that un...
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Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if th...
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“On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes…” – searchenginejournal.com With today’s widespread ...
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Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstr...
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Despite growing news consumption through social media, such a diversification is not without its pitfalls. The wide availability of free information has created its own monst...
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Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path ...
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One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half wh...
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