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Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy.  Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]
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Minimizing risk of fake news on brands

“On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes…” – searchenginejournal.com With today’s widespread availability of technology with the general public, audiences do not wait until a publishing house to print / broadcast to them to know the latest news. Social media use has been on […]
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