Communications – PR Wire

01 Mar 23

Supercharging communications biz with ChatGPT

Failure to catch up on the developments in one’s industry or profession (or market) does not help executives and professionals progress. Reading and listening are key activities in this regard – especially reading. According to a recent Harvard study conducted by Michael E. Porter and Nitin Nohria in 2018, a significant portion of a CEO’s […]

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

24 Feb 21

Empowering BI with Communications for profit, growth and transformation

Amex GBT -American Express Global Business Travel company- is a US based multinational travel and meetings programs management corporation based in Jersey City, New Jersey. Operating in nearly 120 countries it is one of the world’s largest business travel providers with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year […]