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Jun 24
2023 Purpose Driven Brands study by Barkley’s
Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, led by Kansas City-based BarkleyOKRP, an independent creative idea company, brings forth pivotal findings reshaping our understanding of consumer behavior and brand engagement. Amidst global economic concerns, the study reveals a surprising trend: […]