Informed Decision Making

08 Jan 21

What is Market Intelligence?

Market Intelligence (MI) is intelligence about the trade and industry a company is operating and is unlike Business Intelligence which focuses on the company’s own processes. MI’s final aim is to help the company grow. It is important to note that many companies use MI to provide context to its Business Intelligence and therefore MI […]

17 Dec 20

To BI-or-Not to BI?

Due to high levels of ‘competitive advantage seeking’ in the global and local markets, there is no doubt that Business Intelligence (BI) is vital for today’s companies to survive. Any given company’s competition too is busy collecting information on the trade the company is involved in. This leads to the point where businesses, especially operating […]

08 Dec 20

How Intelligent are Your Communications?

Amex GBT -American Express Global Business Travel company- is a US based multinational travel and meetings programs management corporation based in Jersey City, New Jersey. Operating in nearly 120 countries it is one of the world’s largest business travel providers with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year […]