Marketing – PR Wire

29 Aug 22

The marketing strategy where there are no handbooks

Anjuu Bakshani
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The digital native generations, especially Gen-Z, are big on online and social media. That, in a way, could be said as a birth right of theirs as they started with these platforms since Day 1 of their birth. World Economic Forum estimates that Gen Z spends (average) 2 hours and 55 minutes per day on […]

17 Mar 21

The new King of Content: “I’ll buy [#brand] that [#influencer] wears”

Joseph Thavaraja
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Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization to a multitude of types- online webinars, videos, live streaming, interactive content, various influencers and even Press Releases. Due to the mass use of digital […]