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21 Jul 25

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE?

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘dilemma tunnel’ of measuring impact of PR and Comms on the company’s bottom line…or at least, on getting ‘more leads.’ Measuring the impact of PR and communication outputs […]
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13 Aug 24

Employees Ranked as Top Stakeholders in APAC PR Survey

The “Reputation: APAC Perspectives Report 2024” survey by the world’s largest professional PR body,  the Public Relations and Communications Association (PRCA), highlights important perspectives from the regional PR industry. The study was administered among the APAC region’s communications, public relations, and public affairs professionals.   The respondents were polled on many aspects. Though the survey was […]
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24 Oct 22

Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy.  Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]
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18 Jul 22

FUTUREPROOFING PUBLIC RELATIONS

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path to thefuture of PR, to some extent. Most nations have been affected by the COVID-19 pandemic and it is not unknown that the pandemic has […]
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05 May 21

New Normal and innovative Communication Strategies beyond the box 𝐹𝑖𝑙𝑙𝑖𝑛𝑔 𝑔𝑎𝑝𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑅 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑎𝑛𝑑 𝑗𝑢𝑚𝑝-𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑅𝑒𝑝𝑢𝑡𝑎𝑡𝑖𝑜𝑛 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡

“𝐸𝑚𝑝𝑡𝑦 𝑠𝑝𝑎𝑐𝑒𝑠, 𝑤ℎ𝑎𝑡 𝑎𝑟𝑒 𝑤𝑒 𝑙𝑖𝑣𝑖𝑛𝑔 𝑓𝑜𝑟?𝐴𝑏𝑎𝑛𝑑𝑜𝑛𝑒𝑑 𝑝𝑙𝑎𝑐𝑒𝑠, 𝐼 𝑔𝑢𝑒𝑠𝑠 𝑤𝑒 𝑘𝑛𝑜𝑤 𝑡ℎ𝑒 𝑠𝑐𝑜𝑟𝑒, 𝑜𝑛 𝑎𝑛𝑑 𝑜𝑛” The famous lines from British Rock Band – Queen’s ‘𝘛𝘩𝘦 𝘚𝘩𝘰𝘸 𝘮𝘶𝘴𝘵 𝘨𝘰 𝘰𝘯’ seemingly foreshadowed the pandemic and its harrowing tales of people holding on to their livelihoods. The budget cutbacks and legal limitations have affected the […]
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