Public Relations

18 Jul 22

FUTUREPROOFING PUBLIC RELATIONS

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However, as PR practitioners, we have the magical power of paving the path to thefuture of PR, to some extent. Most nations have been affected by the COVID-19 pandemic and it is not unknown that the pandemic has […]

14 Oct 21

Reputation Management and Sri Lanka

I was honoured to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by Hemant Gaule, School of Communication & Reputation comprising of eminent panelists Shamima Akhter, Unilever (Bangladesh), Pranu Singh, Standard […]

24 Mar 21

PR can ride Integrated Comms to find that brand-gold

We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a great way for PR and Advertising to strategically mix their content to reap bigger results for the brand rather than going the solo, […]