Sri Lanka – PR Wire

12 Mar 24

A message from the latest Sri Lankan PR industry survey

The Sri Lankan business sector appears to have come a long way in its use of Public Relations and Non-marketing / Sales Messaging. The businesses could stride much further by leveraging the tremendous values that the PR and communication industry packs. For the local PR industry on the other hand, time has come to clearly […]

08 May 23

Managing Client Expectations in Sri Lanka’s Media Landscape: A Guide for PR Professionals

Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. However, by focusing on a few key strategies, PR experts can help their clients develop effective media plans that reach and engage their target audiences. Be Honest About the Challenges of […]

27 Mar 23

Pushing Kapruka ChatGPT to a cardio-workout

As shown in the previous article Kapruka.com’s Sinhala ChatGPT (at https://www.kapruka.com/tools/chatgpt_sinhala.jsp) performs better in Sinhala language conversational processing in comparison to OpenAI ChatGPT’s Sinhala language processing (naturally!). More prompts were issued in the Sinhala language to understand how far Kapruka.com’s ChatGPT could take the conversations on its own. In the previous “tests”, Kapruka responded to […]

23 Mar 23

Will Kapruka’s New Language AI, ChatGPT Revolutionize Sri Lanka’s Sinhala Communication Industry?

Supercharging communications biz with ChatGPT Though the “ChatGPT proper” at OpenAI (openai.com) is dismal when it comes to sensible responses in the Sinhala language (See previous article, the Big Breakthrough in Colombo with ChatGPT), another implementation by Sri Lanka’s Kapruka.com “ChatGPT in Sinhala” located at https://www.kapruka.com/tools/chatgpt_sinhala.jsp appears to be way ahead as it intelligently responds in […]

09 Jan 23

Sri Lanka’s vulnerability to climate change impacts

A country’s vulnerability to climate change can be found by the ND-GAIN Country Index (NDGCI). The World Bank highlights that Sri Lanka ranked 103 out of 181 countries in NDGCI in 2020. Sri Lanka is recognized as vulnerable to climate change impacts by the Bank. Sri Lanka’s weak ranking also implies that the country’s readiness […]

14 Nov 22

High powered World Economic Forum shows how to restart Sri Lanka with Circular Economy

As Sri Lanka’s national crisis worsened, while considerable number of middle class population found themselves sliding into poverty, serious efforts are being made by the government to redress the situation though the outlook continues to turn grimmer. Is Circular Economy (CE) a solution? Surprisingly, none other than the World Economic Forum (WEF) believes so. As […]

24 Oct 22

Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy. Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]