Sustainable Growth

18 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part III)

Even though “Sustainability” has faced budget cuts, ESG did not suffer the same fate..in fact, increased budget allocations and investment for ESG is the trend. Investing in ESG has its own benefits for the organization. McKinsey says: “The overwhelming weight of accumulated research finds that companies that pay attention to environmental, social, and governance concerns […]

06 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part II)

We now see a clear consumer trend, which is, supporting products made sustainably. The question is “How well does this translate to customers’ switching to brands that follow sustainability?” There are many reasons customers switch from a brand that they have been loyal to. For one, the price of the products of the brand they […]

25 May 22

How Businesses Can Contribute in Controlling Climate Emergency

With everything that’s been going on in the world with the Covid-19 pandemic, we might haveforgotten that climate change is still an ongoing fight. Due to climate change outcomes, manycompanies are and will be affected in different ways. Yet, most companies do not know whatthey can do to help fight and control this climate emergency. […]

14 Oct 21

Reputation Management and Sri Lanka

I was honoured to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by Hemant Gaule, School of Communication & Reputation comprising of eminent panelists Shamima Akhter, Unilever (Bangladesh), Pranu Singh, Standard […]