Writing is a subjective affair and is often influenced by emotions, viewpoints and the world around us. However, we as writers need to be careful when presenting our ideas. The reason being readers interpret our piece of writing in different ways. The interpretations of ten readers might not be the same, so it is our duty as corporate writers to present our ideas clearly and to the point as much as possible. A good piece of writing, be it a press release, blog article or a feature article / report, is always an outcome of a focused and a stress-free mind. Let’s discuss what we, as writers, can do to make our corporate articles look good.
𝑲𝒏𝒐𝒘 𝒚𝒐𝒖𝒓 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆
Our piece of writing always needs to address a particular audience. So it is important that we clearly define the target audience and address that audience through out the article. Identifying the target audience helps us to better construct the article while staying focused. It also lets us decide what terminology to use in our writing. For example, if you are targeting your piece for the youth, you can probably switch to a more tech-savvy terminology. When you know your target audience, you can also focus your research based on that.
𝑹𝒆𝒎𝒆𝒎𝒃𝒆𝒓 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒚𝒐𝒖𝒓 𝒑𝒊𝒆𝒄𝒆 𝒏𝒆𝒘𝒔𝒘𝒐𝒓𝒕𝒉𝒚
Corporate writing always demands newsworthiness. Are we compelled to read a piece of writing that carries ordinary information? The answer is ‘no’. What we need to read is something new to cater to our curious minds. In fact, newsworthiness means keeping the curiosity intact. As a writer, if you can for a moment become a reader yourself and read the entire piece of writing, you will understand whether it needs more application to be newsworthy and also whether it’s reader friendly.
𝑩𝒆 𝒄𝒂𝒓𝒆𝒇𝒖𝒍 𝒘𝒉𝒆𝒏 𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒊𝒏𝒈 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒐𝒑𝒊𝒏𝒊𝒐𝒏𝒔
You are in a writing mode and suddenly ideas flow. But you need to be careful when converting them to words. We can present our personal opinions to some extent, only after a thorough research about the topic. The most recommended way is to use trustworthy sources and include facts and data from them while mentioning the source. We can also avoid a lot of exaggerations and maintain a level of professionalism throughout the article.
𝑫𝒐 𝒏𝒐𝒕 𝒍𝒆𝒕 𝒚𝒐𝒖𝒓 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒔 𝒐𝒗𝒆𝒓𝒑𝒐𝒘𝒆𝒓
Corporate writing does not advocate even a subtle criticism. We should not intend to tarnish the image of any person or party. To be on the safe side and also to be true to ourselves, the more we can avoid presenting controversial ideas, the better it is for all parties.
