March 2021 – PR Wire

31 Mar 21

Moving towards Purpose Driven Comms is a trend we cannot avoid

According to Edelman Earned Brand Study, 50% of consumers across 14 major markets-including the US, the UK, China, India, Brazil, Germany, and Japan-are belief-driven buyers. Another 2020 study, the Zeno Strength of Purpose research, had 8000 respondents (consumers) across eight countries. The first of its kind, it was conducted amid the pandemic and the uncertain […]

24 Mar 21

PR can ride Integrated Comms to find that brand-gold

We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a great way for PR and Advertising to strategically mix their content to reap bigger results for the brand rather than going the solo, […]

17 Mar 21

The new King of Content: “I’ll buy [#brand] that [#influencer] wears”

Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization to a multitude of types- online webinars, videos, live streaming, interactive content, various influencers and even Press Releases. Due to the mass use of digital […]

10 Mar 21

Should a brand conduct campaigns just because other brands are campaigning?

According to global communications firm Edelman, there is now a “trust problem” for almost all global brands. The 2020 Edelman Trust Barometer revels that this year, “trust” declined for ALL country brands surveyed across 17 economies. Unlike in previous years, Edelman Trust Barometer surveys in which some territories were seen sustaining trust on brands, brand […]

08 Mar 21

Empowering Women at The Workplace

‘Empower’, a word which carries a great weightage. We always talk about empowering women, especially at workplaces. My short experience of the past 7 years in the corporate world has made me realize, again and again, that empowering is not merely supporting a woman to rise up the career ladder. Yes, of course it is […]

03 Mar 21

Market Intelligence playbook opens with Research, not Search

As previously discussed, Market Intelligence (MI) is intelligence about the trade and industry a company is operating in and is unlike Business Intelligence which focuses on the company’s own processes. MI’s aim is to help the company grow. It is important to note that many companies use MI to provide context to its Business Intelligence […]

Month: March 2021