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Month: August 2022

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation.  This is due to many reasons and communicators are encouraged to focus on what not […]
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22 Aug 22

From Millennials to Zillennials to Gen Z

According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter.  Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers.  TV news, for instance is ‘periodic’ – in that, one needs to wait […]
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12 Aug 22

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator.  Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]
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08 Aug 22

Minimizing risk of fake news on brands

“On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes…” – searchenginejournal.com With today’s widespread availability of technology with the general public, audiences do not wait until a publishing house to print / broadcast to them to know the latest news. Social media use has been on […]
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04 Aug 22

‘Controlling’ fake news

Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstream media can come under serious scrutiny if it makes errors in its reporting, and be held directly accountable. This, in a way, works positively […]
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