2022 – Page 2 – PR Wire

29 Sep 22

Consumers switching to sustainable products is the way to go, but there’s a big catch

We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2022 study by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that two-thirds of consumers would pay more for sustainable […]

08 Sep 22

Where does net zero, CO2 management, climate change and circular economy finally lead to?

In the previous series of climate change articles, we have reviewed many dynamics that shape a global emergency-global warming-and how it’s being mitigated. Given its seriousness and impact on our lives, climate change (for worse) is a threat to humanity’s existence and planet’s sustainability. Sustainability has been at the centre of revival of green consciousness […]

02 Sep 22

Zeroing in on Net Zero

Several approaches are proposed to mitigate Climate Change. Increasing environment friendly actions and investment, reducing fossil fuel consumption, manufacturing low carbon items, and even changing one’s diet are prescribed…and the list goes on. A comparatively larger, macro scale approach to mitigate climate change is achieving “Net Zero.” According to the UN, “..net zero means cutting […]

29 Aug 22

The marketing strategy where there are no handbooks

The digital native generations, especially Gen-Z, are big on online and social media. That, in a way, could be said as a birth right of theirs as they started with these platforms since Day 1 of their birth. World Economic Forum estimates that Gen Z spends (average) 2 hours and 55 minutes per day on […]

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

22 Aug 22

From Millennials to Zillennials to Gen Z

According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter. Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers. TV news, for instance is ‘periodic’ – in that, one needs to wait […]

12 Aug 22

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]

04 Aug 22

‘Controlling’ fake news

Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstream media can come under serious scrutiny if it makes errors in its reporting, and be held directly accountable. This, in a way, works positively […]

Year: 2022