June 2023 – PR Wire

26 Jun 23

Empowering User Privacy: Advancing User Confidentiality in ChatGPT Systems

Welcome to the third and final article in our three-part blog series on ChatGPT and the critical issue of user confidentiality in the context of public relations (PR). In our previous articles, we spoke about the evolving landscape of AI ethics and responsible AI practices, and the potential threats to user confidentiality. In this final […]

22 Jun 23

The oil that sustainability cannot do without for a clean energy future – Part III

● Sri Lanka’s FDI propositions Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. The World Bank’s ESG Data Portal is an online data platform and provides “sovereign-level environmental, social and governance (ESG) data” – meaning it provides country-by-country macro data on the three pillars of ESG-Environment, Social and […]

19 Jun 23

Understanding the “Retain”er

When it comes to Public Relations (PR), establishing a clear understanding between the consultancy and the client is crucial. One popular billing method in the PR industry is the retainer model, which involves charging a fixed fee each month for a specific set of services or hours. By transparently explaining the retainer model, both parties […]

19 Jun 23

Exploring Ethical Frontiers: Navigating AI Ethics and Responsible AI Practices in ChatGPT

Welcome to the second article in our three-part blog series on ChatGPT and the vital issue of user confidentiality. In our first article, we spoke about the possible threats to user confidentiality and the course of action taken by big tech companies to safeguard user data. In this article, we will explore the growing landscape […]

15 Jun 23

The oil that sustainability cannot do without for a clean energy future – Part II

SolAbility’s Global Sustainable Competitiveness Index (GSCI) shows that in general, high GDP countries are ranked higher in their ESG, though this is not always the case. Many higher GDP countries in the Middle East perform poorly. Some low GDP countries (Eg: Peru, Laos), though poorer, rank higher in theIndex. When performance is viewed from a […]

12 Jun 23

ChatGPT and User Confidentiality: Safeguarding Data in an Evolving AI Landscape.

Welcome to the first article in our three-part blog series on ChatGPT and the crucial issue of user confidentiality for PR firms. While ChatGPT has revolutionized conversational AI, concerns surrounding the privacy and security of user interactions have garnered significant attention. In this article, we will delve into the potential confidentiality threats and the challenges […]

08 Jun 23

The oil that sustainability cannot do without for a clean energy future

● A case of hit & miss – The bag of Sri Lanka’s ESG numbers Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. The World Bank’s ESG Data Portal is an online data platform and provides “sovereign-level environmental, social and governance (ESG) data” – meaning it provides country-by-country […]

02 Jun 23

Earned Challenge

Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in obtaining such coverage while highlighting the value of earned media. Additionally, we discuss the ways PR can enhance corporate writing efforts, offering alternative options and managing expectations. Setting Realistic Expectations:Educate clients […]

01 Jun 23

From the relaxing Bud Light to a chaotic Bad Light…that miscalculated Mulvaney blend

Which beverage brand would ignore a market of US $1.1 trillion? Not Anheuser-Busch (AB), the brewer of Bud Light, the light beer that is fell in the throes of unwelcome controversy. “Bud Light” arrived in the market when AB changed its previous “Budweiser” beer to “Bud Light” in 1990. Bud Light poured itself into the […]

Month: June 2023