Anjuu Bakshani

29 Aug 22

The marketing strategy where there are no handbooks

Anjuu Bakshani
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The digital native generations, especially Gen-Z, are big on online and social media. That, in a way, could be said as a birth right of theirs as they started with these platforms since Day 1 of their birth. World Economic Forum estimates that Gen Z spends (average) 2 hours and 55 minutes per day on […]

22 Aug 22

From Millennials to Zillennials to Gen Z

Anjuu Bakshani
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According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter. Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers. TV news, for instance is ‘periodic’ – in that, one needs to wait […]