Ashan Kumar – Page 3

24 Oct 22

Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy. Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]

02 Sep 22

Zeroing in on Net Zero

Several approaches are proposed to mitigate Climate Change. Increasing environment friendly actions and investment, reducing fossil fuel consumption, manufacturing low carbon items, and even changing one’s diet are prescribed…and the list goes on. A comparatively larger, macro scale approach to mitigate climate change is achieving “Net Zero.” According to the UN, “..net zero means cutting […]

12 Aug 22

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]

14 Jul 22

The magical 72%

One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half which is equally crucial (if not more) in communicating this. If you have read the previous articles in the series, you may have guessed it already. The other half of the […]

23 Jun 22

The most devastating crisis is here

When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute andimperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Organizations are equipped […]

20 Jun 22

Crises are Today’s norm

Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Crises spring up in a multitude of ways. They are diverse, each with its own nature that cannot be explained […]

14 Oct 21

Reputation Management and Sri Lanka

I was honoured to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by Hemant Gaule, School of Communication & Reputation comprising of eminent panelists Shamima Akhter, Unilever (Bangladesh), Pranu Singh, Standard […]